Salary negotiation for startup offers
What's actually negotiable, what to say, and when equity is worth trading base for.

Vikki Bond
Founder, TrustyRecruit
The short version
- ✓Get the full package in writing before you respond to anything.
- ✓Anchor on researched numbers, not an ultimatum you don't actually have.
- ✓A fixed base band doesn't mean nothing is negotiable — ask what else flexes.
- ✓Trading base for equity is only worth it if you'd take the equity as a bet on its own.
Get the full picture before you respond
Base salary is the easiest number to compare and the least complete picture. Ask for the full breakdown in writing: base, target bonus and how it's calculated, equity (number of shares or percentage, current valuation, vesting schedule), and start-date specifics like signing bonus or relocation. You can't negotiate a number you don't fully understand.
Anchor with information, not an ultimatum
“I have another offer at $X” is the classic anchor, and it works when it's true. If you don't have a competing offer, anchor on your researched range instead: “Based on what I'm seeing for this scope of role, I was expecting closer to $X — is there room to get there?” is a request, not a threat, and it reads that way.
Startups negotiate equity and title more easily than they renegotiate a published base band. If base is genuinely capped, ask about the lever that isn't: signing bonus, an accelerated review, or additional equity.
Know what a 'no' actually means
A recruiter saying the band is fixed is often true — many startups have hard bands tied to level, not politics. That doesn't mean nothing is negotiable; it means you should ask which part of the package does have flexibility instead of pushing on the part that doesn't.
When equity is actually worth trading base for
Startups will sometimes offer more equity in exchange for a lower base. That trade is only worth taking if you'd be comfortable treating the equity as effectively worth $0 today — a bet on the company, not a guaranteed part of your compensation. If losing that bet would genuinely hurt, weight the trade toward base, not equity, regardless of how the offer is framed.
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