Candidate resources/Negotiation/Understanding startup equity
GuideNegotiation8 min read

Understanding startup equity

Strike price, vesting, cliffs and dilution in plain language, with worked maths.

Vikki Bond

Vikki Bond

Founder, TrustyRecruit

The short version

  • Your grant is a right to buy shares at a fixed strike price — not a cash amount.
  • A standard schedule is four years with a one-year cliff: nothing vests before month twelve.
  • Later funding rounds dilute your percentage, even though your share count doesn't change.

What you're actually granted

An equity grant is usually stock options: the right to buy a fixed number of shares at a fixed price (the strike price), not a cash amount or a guaranteed payout. The strike price is typically set at the current 409A valuation — the company's independently assessed value per share, which is usually lower than what investors pay in a funding round.

Vesting and the one-year cliff

The standard schedule is four years, with a one-year cliff: if you leave before your first anniversary, you typically vest nothing. After the cliff, the first 25% vests at once, and the remainder vests monthly or quarterly for the following three years. This is worth confirming explicitly — some companies vary it.

A worked example

Say you're granted 20,000 options with a $1.40 strike price. Exercising all of them costs 20,000 × $1.40 = $28,000. If the company's shares are later valued at, say, $14.60 (a later round or an exit), the gross value before that cost and before tax would be 20,000 × $14.60 = $292,000 — with the $28,000 exercise cost and any applicable tax subtracted from that. The number on your offer letter is the gross figure, not what lands in your account.

Dilution: why your percentage shrinks even if your shares don't

Every time the company raises a new funding round, it issues new shares to investors — which increases the total share count and reduces everyone's percentage ownership, including yours, even though your own share count is unchanged. This is normal and not a red flag on its own; it's simply why your equity's real value depends heavily on how many future rounds the company raises and at what valuation.

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